How Can We Help?
Commitments
Relationships that flourish from a safe place are more likely to succeed. The BCA community is intentionally created to be that safe place from which the strongest relationships can be built. The community cannot exist without structure and order. The BCA structure and order derive from the 10 behaviors described below.
1. MindsetThink Long Term |
Relationships take time. To quote Keith Baldwin, President, Spike’s’ Trophies, “ You can not microwave a relationship.” Build a relationship before you need it, because they don’t get created in an instant. |
2. ApproachGenerosity before self-motive |
BCA members always ask, “How can I help you”. Pushing a sale, leading with a transaction is against culture. Let’s change how business is done – through trusting, sincere relationships, helping each other and leading with generosity. Approach everyone with warmth and the basic humanity behaviors you would expect. |
3. EducationCommunication is key |
Knowing how to appropriately educate others about yourself, your business and your activities will enable a comfort and understanding between members. |
4. ProfessionalismShow respect and integrity |
The utmost professionalism is expected in order to maintain a safe, comfortable community. Basic warmth and humanity are expected from our members, this would include responsiveness, listening, awareness of timing, intent and currency etc. |
5. Looks WithinReach out when in need |
Our culture is as strong and exclusive as it is because members look to each other, and look out for each other. We are NOT an obligation organization, the commitment is simply to remember your BCA friends when you may have any need. |
6. Decision MakerPeer to peer interaction |
Decision Maker participation is one of the most important elements that makes up our culture. The safe community is enabled through peer to peer (title to title) interaction. |
7. Relationship BuildingDeepen connections |
Building through 1:1’s and small group activities (outside of maintenance points) is the key to success. Relationship building is requires a process of frequent, interactive exchanges. It is one of the most powerful marketing techniques, but it is also one of the most personally involved techniques.Setting up one on one meetings, outside of maintenance points/events is the most important part of your Relationship Marketing Strategy, this is where the real magic happens. |
8. Maintenance PointsRemain visible |
Maintain your relationships through casual “touches”. BCA makes it easier to maintain your relationships through predefined “Maintenance Points”, commit to leveraging them for your own purposes. |
9. Respect ExclusivityRemain sensitive to your category and others |
It is understood that you will respect the category exclusive relationship that BCA Philadelphia has with all members.It is ….INSERT |
10. LeadershipTake ownership of your club |
Be proactive with your own Relationships and BCA. Your relationships are as strong as you make them so take it upon yourself to tap into all of the resources of BCA and be proactive to set up meetings and share ideas with your fellow members. Take ownership of YOUR club. BCA is as strong as its membership and leaders make us stronger. Be a stand out! |